Data Tech 2026

Data Privacy, Consent & Your MarTech EcoSystem

Companies are collecting unprecedented amounts of sensitive data, and yet privacy regulations, consumer expectations, and supply chain accountability are shifting faster than most MarTech stacks can adapt.

In this rapidly changing and AI-fueled landscape, consent and trust are increasingly important, and when used properly, can become your competitive advantage.

In this presentation, Scotty will outline the biggest data and consent challenges companies face, and share practical resources to fix them.

You’ll learn how to make permission travel with your data, protect customers while still ensuring ROI, all while preparing your MarTech stack for responsible AI and future changes.