Data Tech 2026

The Veterinary Medical Center (VMC) identified a business need for a re-vamped Grateful Patient-like score to identify clients who are likely to make Major Gifts ($50K+) to the VMC. Their current score rated too many clients in the top bracket. Using factors that we thought were indicators of propensity to give, we developed a simple score. It seemed reasonably accurate, but the scoring system was too convoluted and resulted in too few top scorers. After Gemini became approved for use at the University, we used Gemini to look at the data. The scoring system that Gemini helped us to create performs slightly better than our re-vamped version but has the benefit that it is much simpler to explain. Our score prioritizes length and depth of the clinic-client relationship. We are identifying roughly half of our Major Donors (8 out of 16) within the top 10-15% of our total population which satisfies the need of the VMC Development team to have a reasonably prioritized list for donor qualification.